Slot Machine Experience

Contracted by T-Mobile Arena in Las Vegas, NV, my team was tasked with conceptualizing an activation for the arena. This activation had to be interactive, allowing for fans to engage in an area of the arena that was traditionally used for advertising signage.

We gutted an old slot machine (because its Vegas...why not!) and turned it into an interactive selfie and kiss cam booth. Images and video taken from the slot machine were then projected above the viewer on a 150-foot wall. Launching on a sold-out hockey game night, fans stood in line to get their photos on the wall.

Truclear opted to continue the activation past the allotted contractual date- turning the wall into digital signage with sponsor advertisements when the activation was not in use.