HYVE – How You View Entertainment. HYVE keeps users connected the way they prefer to be connected, wherever they are, whatever they want, whenever they want. HYVE is the new approach to hotel entertainment: personalized, connected, and available on any device. HYVE manages to do this with their exciting advertising model to keep costs low and provide a great ROI. When the company acquired multiple products, they had to evaluate what to use and what not to use on the HYVE system. My team evaluated everything, to see what a user would use, which opened the company up to numerous new vertical markets and business potential.