The Escalator

Finding innovative ways to redefine marketing is highlighted in the implementation of The T-Mobile Arena Escalators. We took previously drab areas and turned it into profitable and brandable experience.

Placing projectors on the floor pointing up allowed us to get the perfect angle for content. Although the content must be custom made, the result was breathtaking. Arena guests would stop and take pictures of the artistic content rolling down the back of the escalators. Sponsors and advertisers took full advantage of the ostensibly unused space.